Toothpaste for adults

NEW! Jordan is now launching a brand new adult toothpaste series – Stay Fresh™, which makes it easy and uncomplicated for you to look after your smile.

Your smile is valuable – use it!


The new toothpaste range is tailor-made with a unique combination of ingredients that provide clean teeth and fresh breath. This technology is called Stay Fresh™ and is a combination of fluoride + xylitol, which provides extra protection against plaque and makes the teeth stronger, while zinc + mint ensures fresh breath. You can easily recognize the new Stay Fresh series by its duo-colour toothpaste.

Jordan’s new Stay Fresh™ toothpaste series is available in three variants:

Fresh Breath

Fresh breath up to 12 hours

Fresh Breath has an advanced formula, which fights bad breath effectively and leaves your mouth fresh for up to 12 hours. It has an additional amount of zinc, which actively reduces bad breath. The flavour contains the component Optafresh®, which has been clinically proven to reduce bad breath. The toothpaste is gentle on the enamel.

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Cavity Defense

Superior anti-cavity protection

Jordan Cavity Defense is a toothpaste with a mild, yet fresh taste. This toothpaste differentiate from the others by containing a much higher level of xylitol (9,9%). The combination of fluoride and xylitol gives you stronger teeth and better remineralisation compared to fluoride alone – all to make this a superior anti-cavity protection. The toothpaste is gentle on the enamel.

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Effective removal of daily stains

Jordan White Smile contains a specially developed combination of ingredients for proven stain removal. The toothpaste effectively removes daily stains like coffee and tea for naturally whiter teeth. The toothpaste is gentle on enamel.

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