Jordan Oral Care - Scandinavian oral care since 1927

Jordan is a Scandinavian brand that has been caring for people’s teeth since 1927. Our range of high quality, easy-to-use and stylish products are designed for every stage of your life, making sure you will find one that fits you.

Jordan’s bestsellers

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The Award-Winning
Green Clean Toothbrush

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Oral Care Tips

3 steps to healthy teeth

Jordan recommends a simple 3 steps to healthy teeth dental care routine to achieve optimal results. Flossing, brushing with toothpaste and rinsing with mouthwash in the right order removes up to 22% more plaque, provides optimal protection against cavities and healthier gums. Start the good habit today! Here you get…

The benefits of ultrasoft bristles

Are you brushing too hard? Although brushing your teeth is one of the most important things for good oral hygiene, this maintenance routine can lead to damaging the teeth. Brushing your teeth too hard can damage both the gums and the tooth enamel. Plaque is soft – in fact so soft…

Are You Brushing Too Hard?

Are you brushing too hard? Are your teeth sensitive and does your brush always look worn? Perhaps you should be taking a gentler approach to oral care routine? This may not even have been an issue you were previously aware of. The next time you brush your teeth remember that…

Sustainability in Jordan

At Jordan we believe that we all have a common responsibility of taking care of both people and planet. Jordan has helped people with tailored quality products and encouragement to take care of their teeth for decades and we are now challenging ourselves to focus on careful use of resources, without compromising on the quality of your oral care.

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New sustainable Jordan launches

The benefits of ultrasoft bristles

Are you brushing too hard? Although brushing your teeth is one of the most important things for good oral hygiene, this maintenance routine can lead to damaging the teeth. Brushing your teeth too hard can damage both the gums and the tooth enamel. Plaque is soft – in fact so soft…

Environmentally friendly toothpaste for kids

We have made a more environmentally friendly toothpaste for kids 0-5 years. The toothpaste contains more natural ingredients, is efficient against caries and has a mild fruity flavour that kids love. Just like the Green Clean adult toothpaste, our kid’s toothpaste is made in the same way with children and the environment…

Creative Uses for Your Old Toothbrush

Once you have used your old toothbrush for approximately 3 months or the bristles are frayed it is time to give it a new life outside of oral care. Before putting it to good use with a new task the toothbrush should be thoroughly cleaned. You can either boil it in water for…