Who we are

Jordan is a Scandinavian brand that has been caring for people’s teeth since 1927. Our range of easy to use, good quality and stylish products are designed to help people keep their teeth healthy for life. From your first tooth we have tailor-made products, designed for different needs and preferences. Choose the one that’s right for you or your child. 
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NEW! Stay Fresh Toothpaste

Little beats that fresh feeling after brushing your teeth. Now we’re expanding our range with a completely new toothpaste series to help you maintain a fresh breath. All the products are developed with a special Stay Fresh™ technology for clean teeth and fresh breath.

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Designed with you and the environment in mind

Jordan Green Clean is our greenest toothbrush ever, enabling you to take care of your teeth with extra good conscience. All materials are carefully selected with the environment in mind, and the quality bristles and ergonomic handle ensures a great brushing experience.


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NEW! Making dental flossing easier

Jordan 3-in-1 flosser is now available in a stylish and convenient box that blends perfectly with your bathroom interior – making storage and daily access easier!

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Find your perfect match!

From the very first tooth, we have tailor-made products designed for different needs, preferences and stages of life. Find your perfect match in our search tool!
Go to our Product Finder

Make brushing easy and fun

Did you know that dentists recommend you start brushing your child’s teeth as soon as their first tooth appears? Usually, the first tooth break through when they are around 6 months old.

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