Jordan’s bestsellers

The Award-Winning
Green Clean Toothbrush

Oral Care Tips

Jordan 21 day challenge!

Are you also struggling with actually using your interdental products? You know that you should do it, they stand in your bathroom cabinet waiting for you, but you only really use them a couple of days before going to the dentist? We know the struggle! Therefore, we would like to…

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Yellowing teeth: Myths and causes

  Yellow teeth. Not many of us are a fan of the look of them, but are they also a sign of bad oral health? The yellow colour will start subtle but will become more apparent after time. Does this mean that if you get rid of the reason, you…

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kids brushing in a bathroom

How much toothpaste should kids use?

Most kinds of kids toothpaste are made with reduced fluoride levels adapted to the child's age, but it's also important to use the correct amount. Small children can't spit, and even bigger kids should not use too much toothpaste. Here's a guide on toothpaste amount from the Norwegian Directorate of…

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Sustainability in Jordan

At Jordan we believe that we all have a common responsibility of taking care of both people and planet. Jordan has helped people with tailored quality products and encouragement to take care of their teeth for decades and we are now challenging ourselves to focus on careful use of resources, without compromising on the quality of your oral care.

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New sustainable Jordan initiatives


Changeable brush heads: Jordan’s newest toothbrush!

Why changeable brush heads? Have you ever thought that discarding a whole toothbrush is too much waste when changing a toothbrush? We did! By only discarding the brush head, you save 82 % plastic waste! To make the toothbrush even more sustainable, the toothbrush is made of 100 % recycled…

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How to get the most out of your toothpaste tube

Using the very last of your products is one of the easiest ways to live just a tad more sustainable. Less waste is fewer products made and a smaller impact on the environment. Did you know that it's super easy to get the most out of your toothpaste, creams or…

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#EasyGreenChoice: Share your tip to win

Our goal with making Jordan Green Clean and our sustainable innovations, is to make it easier to choose sustainable oral care options, without compromising on effectiveness. It might seem like a tiny contribution to choose a toothbrush made from recycled plastic, but together all of the small changes add up.…

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Caring for people’s
teeth since 1927

Jordan is a Scandinavian brand that has been caring for people’s teeth since 1927. Our range of good quality products is designed to make people’s dental care routine as uncomplicated and encouraging as possible – combining superior functionality with stylish designs.

Our mission is to enable people to keep their teeth healthy for life. From the first tooth, we have tailor-made products – designed for your individual needs, preferences, and dental habits. As such, you can always find a perfect match for you and your family. See our range of products here.

We set high standards to our craftsmanship – this lies in our Scandinavian nature and spirit. As such, we are continually awarded prizes for our great design.