Jordan’s bestsellers

The Award-Winning
Green Clean Toothbrush

Oral Care Tips

Tannbleking: Bleke tenner hjemme

3 steps to healthy teeth

Jordan recommends a simple 3 steps to healthy teeth dental care routine to achieve optimal results. Flossing, brushing with toothpaste and rinsing with mouthwash in the right order removes up to 22% more plaque, provides optimal protection against cavities and healthier gums. Start the good habit today! Here you get…

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How to clean teeth with braces

It is more challenging to clean teeth with braces as the daily bacterial coating on your teeth get many places to hide. Thus, it is difficult to clean sufficiently with an ordinary toothbrush and dental floss, and the risk of cavities and inflammation of the gums increases. To ensure good…

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The benefits of ultrasoft bristles

Are you brushing too hard? Although brushing your teeth is one of the most important things for good oral hygiene, this maintenance routine can lead to damaging the teeth. Brushing your teeth too hard can damage both the gums and the tooth enamel. Plaque is soft - in fact so…

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Sustainability in Jordan

At Jordan we believe that we all have a common responsibility of taking care of both people and planet. Jordan has helped people with tailored quality products and encouragement to take care of their teeth for decades and we are now challenging ourselves to focus on careful use of resources, without compromising on the quality of your oral care.

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New sustainable Jordan launches

Sustainable brush heads for electric toothbrushes

sustainable brush heads The new Jordan Green Clean brush heads are sustainable brush heads made with 50% recycled plastic. The packaging is made of 100 % recycled paper fibers. Moreover, the bristles are made of 100 % bio-based nylon originating from castor oil, which is a renewable resource. By using…

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The benefits of ultrasoft bristles

Are you brushing too hard? Although brushing your teeth is one of the most important things for good oral hygiene, this maintenance routine can lead to damaging the teeth. Brushing your teeth too hard can damage both the gums and the tooth enamel. Plaque is soft - in fact so…

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Environmentally friendly toothpaste for kids

We have made a more environmentally friendly toothpaste for kids 0-5 years. The toothpaste contains more natural ingredients, is efficient against caries and has a mild fruity flavour that kids love. Just like the Green Clean adult toothpaste, our kid's toothpaste is made in the same way with children and…

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Jordan,
Caring for people’s
teeth since 1927

Jordan is a Scandinavian brand that has been caring for people’s teeth since 1927. Our range of good quality products is designed to make people’s dental care routine as uncomplicated and encouraging as possible – combining superior functionality with stylish designs.

Our mission is to enable people to keep their teeth healthy for life. From the first tooth, we have tailor-made products – designed for your individual needs, preferences, and dental habits. As such, you can always find a perfect match for you and your family. See our range of products here.

We set high standards to our craftsmanship – this lies in our Scandinavian nature and spirit. As such, we are continually awarded prizes for our great design.