Jordan’s bestsellers

Green Clean
Ultrasoft Toothbrush

Oral Care Tips

Which toothbrush should I choose?

The best toothbrush varies from person to person, and from mouth to mouth. We know that many people choose toothbrushes based on old habits, choosing to get the same type of toothbrush you always have, just because you always did. Sound familiar? If this is the case, you may have…

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Dry mouth: Why you get it and what to do about it

Our saliva plays a significant role in our health, helping to protect mucous membranes and teeth from damage and bacterial attacks. Saliva also removes food debris and can counteract tooth decay, in addition to lubricating the mouth so that it is easier to chew, swallow and talk. It is said…

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3 advantages of electric toothbrushes

First let us introduce our newest electric toothbrush, Jordan Clean Smile Electric Toothbrush. It was made in collaboration with Wilfa and comes in environmentally friendly packaging without plastic. The toothbrush combines the effectiveness of electric toothbrushes with the user-friendliness of a manual one. 1. Effective and gentle brushing Brushing too…

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Sustainability in Jordan

At Jordan we believe that we all have a common responsibility of taking care of both people and planet. Jordan has helped people with tailored quality products and encouragement to take care of their teeth for decades and we are now challenging ourselves to focus on careful use of resources, without compromising on the quality of your oral care.

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Caring for people’s
teeth since 1927

Jordan is a Scandinavian brand that has been caring for people’s teeth since 1927. Our range of good quality products are designed to make people’s dental care routine as uncomplicated and encouraging as possible – combining superior functionality with stylish designs.

Our mission is to enable people to keep their teeth healthy for life. From the first tooth, we have tailor-made products – designed for your individual needs, preferences and dental habits. As such, you can always find a perfect match for you and your family. See our range of products here.

We set high standards to our craftsmanship – this lies in our Scandinavian nature and spirit. As such, we are continually awarded prizes for our great design.