Jordan’s bestsellers

The Award-Winning
Green Clean Toothbrush

Oral Care Tips

kids brushing in a bathroom

How much toothpaste should kids use?

Most kinds of kids toothpaste are made with reduced fluoride levels adapted to the child's age, but it's also important to use the correct amount. Small children can't spit, and even bigger kids should not use too much toothpaste. Here's a guide on toothpaste amount from the Norwegian Directorate of…

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woman brushing and looking into mirror

Mouth sores or aphtha? Here's what to do

Do you experience blisters in your mouth? You're not alone. According to the Norwegian Health Information around 15-20 percent of the population experiences mouth sores or blisters, known as "aphtha".  All ages can experience aphtha, and it can occur on both the tongue, on the roof of the mouth, back…

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toothpaste ingredients on a blue table

Toothpaste ingredients: What do they mean?

What does a typical toothpaste contain? The formula between kinds of toothpaste may vary depending on what area the toothpaste focuses on. Kids toothpaste has less fluoride and a milder cleaning agent, while some kinds of toothpaste may have ingredients to help with dry mouth, sensitivity or whitening ingredients. We…

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Sustainability in Jordan

At Jordan we believe that we all have a common responsibility of taking care of both people and planet. Jordan has helped people with tailored quality products and encouragement to take care of their teeth for decades and we are now challenging ourselves to focus on careful use of resources, without compromising on the quality of your oral care.

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New sustainable Jordan initiatives

Recycled plastic in dental products: Product developer interview

  Why do some of our products not have fully 100% recycled plastic in them? A part of our strategy to reach Jordan's sustainability goals is for all of our plastic to come from renewable or recycled sources by 2025. Furthermore, 100% of our packaging will also be recyclable. Recycling…

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The Nordic Swan Ecolabel: What is it and why does it matter?

You may have seen the small swan icon on some of your favourite products, but what does it mean? The Nordic Swan Ecolabel or "Svanemerket" is an unbiased product label that can help you with your purchase decisions. With this Scandinavian ecolabel present on a product, you can be sure…

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Recycled plastic products: How are they made?

Making products from recycled plastic can be a challenging ordeal, to ensure both the quality and pureness of the material. Did you know that mono-materials are much easier to recycle than poly-materials? And that good quality recycled plastic can be hard to get by in large enough amounts? Still, using…

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Caring for people’s
teeth since 1927

Jordan is a Scandinavian brand that has been caring for people’s teeth since 1927. Our range of good quality products is designed to make people’s dental care routine as uncomplicated and encouraging as possible – combining superior functionality with stylish designs.

Our mission is to enable people to keep their teeth healthy for life. From the first tooth, we have tailor-made products – designed for your individual needs, preferences, and dental habits. As such, you can always find a perfect match for you and your family. See our range of products here.

We set high standards to our craftsmanship – this lies in our Scandinavian nature and spirit. As such, we are continually awarded prizes for our great design.