Are you brushing too hard?

Although brushing your teeth is one of the most important things for good oral hygiene, this maintenance routine can lead to damaging the teeth. Brushing your teeth too hard can damage both the gums and the tooth enamel. Plaque is soft – in fact so soft that it can be removed with a napkin. Therefore, don’t fall into the trap where you think you have to brush hard and with hard toothbrushes to get your teeth really clean. The most important thing is that you get in touch with the plaque. 

Test whether are you brushing too hard:
  • The bristles of your toothbrush look worn and fan out long before 3 months of use?
  • Your teeth have become more sensitive?
  • Your gums look enflamed and are sore?

If one of these apply to you, we recommend using a toothbrush with extra soft bristles.

An extra soft toothbrush is both gentle on the gums at the same time as it is effective for removing plaque. The new Jordan Green Clean toothbrush with ultrasoft bristles is extra gentle to teeth and gums. Many brush too hard and using ultrasoft 0,02 mm thin bristles makes it easier to brush gently, yet effective. This type of bristle has also an ability to better reach and clean the space and areas between the teeth compared with regular bristles.

Jordan Green Clean ultrasoft bristles

award-winning sustainable toothbrush

Jordan Green Clean combines great functionality, modern design and recycled materials – giving it a second life. In the design process, nothing is left to chance, and all materials are carefully selected with the environment in mind. The Green Clean toothbrush has been awarded several prizes for its innovative product and packaging, including the “Best recycled plastic product of 2019“.

By using recycled plastic, we re-use the plastic material instead of producing new materials. As such, we minimize waste and use of resources, which is better for the environment.

  • Handle made of 100 % recycled and FDA-approved plastic originating from food containers, such as yoghurt cups
  • Packaging box made of 100% recycled paper fibres from paper-based product
  • The ultrasoft bristles are made of 37% bio-based material


Jordan Green Clean ultrasoft bristles

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