How to get the most out of your toothpaste tube

Using the very last of your products is one of the easiest ways to live just a tad more sustainable. Less waste is fewer products made and a smaller impact on the environment. Did you know that it's super easy to get the most out of your toothpaste, creams or…

#EasyGreenChoice: Share your tip to win

Our goal with making Jordan Green Clean and our sustainable innovations, is to make it easier to choose sustainable oral care options, without compromising on effectiveness. It might seem like a tiny contribution to choose a toothbrush made from recycled plastic, but together all of the small changes add up.…

The world's lightest toothbrush?

A way to reduce plastic waste in toothbrushes is simply by making the toothbrush out of less plastic. But how can you reduce the plastic weight in a toothbrush, and still maintain the grip, sturdiness and feel of a great toothbrush? As many designers have before, we looked to nature…

Interdental brush with refill heads

Have you ever thought that it feels like a waste to throw away the whole interdental handle after use? So did we! Replaceable interdental brush heads Usually, when an interdental brush is used, the whole brush including the handle is thrown out. With Brush Between, we wanted to offer a…

Recycled plastic in dental products: Product developer interview

  Why do some of our products not have fully 100% recycled plastic in them? A part of our strategy to reach Jordan's sustainability goals is for all of our plastic to come from renewable or recycled sources by 2025. Furthermore, 100% of our packaging will also be recyclable. Recycling…