The Story

Wilhelm Jordan moved to Christiania, as Norway´s capital, Oslo, was then known as, in 1837. Together with two fellow comb-makers he established a modest comb-making business in the city centre on 5 August 1837, which today has evolved into one of Europe’s leading brush factories.

In 1845 Wilhelm Jordan began to take an interest in brush making as at that time Christiania had no resident brush maker of its own. Not having any previous experience in the brush making business, Wilhelm set out for Hamburg and in the city’s enterprising brush making environment, he made several friends who, together with their families, accompanied him back to Christiania. With its new focus on brush-making Wilhelm Jordan’s business continued to grow and flourish.

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Jordan today

With a strong heritage and experience in brush making, Jordan has continued to evolve its business. Today Jordan is divided into three different areas; Oral care, Home care and House care. In Jordan oral care, we have extended our portfolio from only including toothbrushes, to now offering everything you need to take good care of your teeth. From toothpaste and dental floss to special needs products, our mission is to equip people with the best solutions.