Products you can feel great about
At Jordan we believe that we all share a common responsibility in becoming more sustainable. Our main mission is to keep improving our products, keep the high quality that we are known for, and always aim towards more sustainable solutions in our entire portfolio. Our most known initiative within sustainability is our award-winning concept, Green Clean. However, we want to challenge ourselves to bring the same philosophy into all aspects of our business.
Green Clean is our most sustainable line of toothbrushes and toothpastes. While we are always working on making all of our products more sustainable, Green Clean has several unique qualities, from recycled paper packaging, toothpaste with 98% ingredients of natural origin, and bio-based bristles.Read more about Green Clean
Introducing recycled plastic in our best-selling products
Starting in 2020, we are adding recycled plastic into several of our best-selling product lines. You can see the change on products such as Ultimate You and Expert White toothbrushes, 3-in-1 flossers and Easy Clean refill heads. We have worked hard to find the correct suppliers and the best production methods to ensure that there is no difference in our products. This way you can make a more sustainable choice without having to compromise on quality. We also believe transparency is really important and therefore you can see exactly how much recycled plastic has been used to create the oral care product you are looking at in store.
Our products range from having between 50% to 100% virgin plastic replaced with recycled plastic, and we are always striving to increase these numbers. The recycled plastic that we use is FDA-approved, meaning that it is food-safe and completely free from chemicals that can be harmful to put in your mouth. The source is yogurt containers, margarine tubs and other food containers from the refrigerated section of food markets. As such, the recycled plastic in our products is completely safe, conforming to strict regulations.
In addition to approving our existing products we are always looking for more sustainable alternatives to oral care. Some of our patent pending solutions is the Change brush with a replaceable head, paper trays in store displays instead of plastic, and several other exiting innovations.
recycled plastic journey