Sustainability at Jordan

Green Clean

Green Clean is our most sustainable line of toothbrushes and toothpastes. While we are always working on making all of our products more sustainable, Green Clean has several unique qualities, from recycled paper packaging, toothpaste with 98% ingredients of natural origin, and bio-based bristles.

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Introducing recycled plastic in our best-selling products

Starting in 2020, we are adding recycled plastic into several of our best-selling product lines. You can see the change on products such as Ultimate You and Expert White toothbrushes, 3-in-1 flossers and Easy Clean refill heads. We have worked hard to find the correct suppliers and the best production methods to ensure that there is no difference in our products. This way you can make a more sustainable choice without having to compromise on quality. We also believe transparency is really important and therefore you can see exactly how much recycled plastic has been used to create the oral care product you are looking at in store.

Our products range from having between 50% to 100% virgin plastic replaced with recycled plastic, and we are always striving to increase these numbers. The recycled plastic that we use is FDA-approved, meaning that it is food-safe and completely free from chemicals that can be harmful to put in your mouth. The source is yogurt containers, margarine tubs and other food containers from the refrigerated section of food markets. As such, the recycled plastic in our products is completely safe, conforming to strict regulations.

Recycled plastic journey

Sustainable innovations

In addition to approving our existing products we are always looking for more sustainable alternatives to oral care. Some of our patent pending solutions is the Change brush with a replaceable head, paper trays in store displays instead of plastic, and several other exiting innovations.