Scandinavian toothpaste line

Jordan Stay Fresh is a Scandinavian toothpaste line developed with a unique combination of ingredients that cleans your teeth and gives you fresh breath. The new Stay Fresh technology is a combination of fluoride and 10% xylitol, which provides extra protection against plaque and strengthens your teeth. In addition, the combination of zinc and mint gives you fresh breath. Furthermore, the range consists of four different variants further focusing on fresh breath, whitening, caries protection and sensitive. The toothpastes are developed and designed in Norway, and are made in Sweden.


Jordan Fresh Breath has an advanced formula, which fights bad breath effectively and leaves your mouth feeling fresh for up to 12 hours. First of all, it has an additional amount of zinc, which actively reduces bad breath. In addition, the flavour contains the component Optafresh®, which has been clinically proven to reduce bad breath. Moreover, the Jordan toothpaste is gentle on the enamel.

Jordan White Smile contains a specially developed combination of ingredients for proven stain removal. As a result, the toothpaste effectively removes daily stains like coffee and tea for naturally whiter teeth. In addition, the toothpaste is gentle on enamel.

Jordan Caries Defense is a toothpaste with a mild, yet fresh taste. This toothpaste differentiate from the others by containing a much higher level of xylitol (9,9%). Furthermore, the combination of fluoride and Xylitol gives you stronger teeth and better remineralisation compared to fluoride alone – all this to make this a superior anti-caries protection. Moreover, it’s gentle on the enamel.

Jordan Sensitive toothpaste has a gentle formula for sensitive teeth and gums, and mild foaming. It has clinically documented sensitivity relief when used twice a day.


All four toothpastes in the range contains the following ingredients to provide extra protection and fresh breath. Additional ingredients are added to the different variants such as whitening and sensitive.

Fluoride works to strengthen your teeth, prevent tooth decay and repair cavities in the early stage.
Xylitol is a natural sweetener extracted from birch wood. Combined with fluoride, it gives better remineralization and protection against caries than a toothpaste with only fluoride.
Zinc is proven to fight bad breath.
Mint gives you a fresh feeling after brushing your teeth.Jordan Stay Fresh Scandinavian toothpaste

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