What does a typical toothpaste contain?

The formula between kinds of toothpaste may vary depending on what area the toothpaste focuses on. Kids toothpaste has less fluoride and a milder cleaning agent, while some kinds of toothpaste may have ingredients to help with dry mouth, sensitivity or whitening ingredients. We asked the experts to show us typical toothpaste ingredients that are used across different kinds of toothpaste.

Citric acid

PH- and taste balance

Sodium Benzoate

Keeps it fresh for longer

Potassium sorbate

Keeps the toothpaste fresh for longer

Cocamidopropyl betaine

Makes the toothpaste foam




Binds and gives a good consistency


Ads some fun!


For a good taste


Clean water


Cleaning agent, plaque and stain removal

Potassium citrate

Sensitivity relief


Caries protection

You might want to read

woman with white teeth flossing in mirror

Natural remedies for teeth whitening

Are you sceptical about teeth whitening products and chemicals? Take a look at our list of natural remedies and habits for naturally whiter teeth.

Read more
mouthwash cup on bathroom counter with mouth wash bottle in the background

Should I use mouthwash?

Mouth wash can't replace the daily brushing, but it can attribute to a good oral care routine. How, do you ask? Let's dive into it!

Read more

Bleeding gums? Here's what to do

Whether you suffer from bleeding gums, swollen or in general sore gums, it is important to not wait too long with taking the appropriate action.…

Read more