Jordan’s Green Clean toothpastes are made from 98% ingredients of natural origin. We have earlier taken a closer look at the Jordan toothpaste ingredients, but what ingredients are left when one is trying to make a more natural toothpaste?

picture of the ingredients on a counter

Here’s a nifty list of the natural toothpaste ingredients and what they do:


Clean water, mixes the ingredients together.


Binds ingredients together. Gives body and feel to the formulation.

Hydrated Silica

Cleans teeth and removes stains and discolouration.


Contributes to better caries protection and sweetens.


Ingredient from corn. Makes the toothpaste foam.

Xanthan Gum

For better consistency. Makes the toothpaste thicker.

Stevia Rebaudiana Extract and Maltodextrin

Natural sweeteners. Balances the taste of the toothpaste.

Chamomilla Recutita Flower Extract

Extract from chamomile tea with known antioxidant properties.


Avoids the toothpaste from drying out.

Sodium Fluoride

Fluoride, for caries protection and stronger teeth.

Potassium Sorbate

Against bacterial growth. Keeps the toothpaste fresh for longer.

Citric Acid

Balances the pH levels, ingredient often used in food.

Sorbic Acid

Keeps it fresh and protects against bacteria.


For a good taste

natural toothpaste ingredients in containers on a table

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