Jordan after 2000

2000

The Trend dishwashing brush was launched in Norway and the UK this year.

The Trend dishwashing brush was groundbreaking in several ways for Jordan, with a particular emphasis on design, colour and product quality. The production of toothbrushes moved from Oslo to the factory at Flisa.

2001

Painting tools manufacturer Hamilton Acorn Ltd in England was acquired.

Toothbrush T42 was launched, and Jordan's new main toothbrush model was a great success. T42 replaced the former main model T4 "Jordan's new long" which was launched in 1974.

2002

A successful launch of microfibre cloths was introduced.

These went on to win the company's World Wide Packaging Award and an award for Design Excellence.

2003

Until 2003, Jordan had two production sites for toothbrushes; Wisdom in the UK and the Jordan factory at Flisa.

Each of the factories had the capacity to meet the entire group-wide annual demand for toothbrushes. In this year all toothbrush production was moved from Norway to the Wisdom factory in England. However the factory at Flisa remains one of the world's leading manufacturing sites for dental sticks and also produces household brushes for the Norwegian market.

2004

All production of tooth brushes ceased in Norway and the StepByStep tooth brush range for kids was launched.

2005

The international markets experienced significantly increased competition, particularly in dental brushes with several global players establishing low-cost production facilities in the Far East.

Jordan likewise moved more of its toothbrush production moved from Wisdom to Asia in order to remain competitive.

2006

Toothbrushes Clean Between and the Jordan GO were launched this year.

2007

The Jordan Individual toothbrush was launched and quickly became Scandinavia's best-selling toothbrush.

It came in a number of different designs that gave consumers the opportunity to select their personal favourite. The new paintbrush series Basic, Perfect and Ultimate were launched with great success. Per-Arnfinn Brekke was hired as CEO for Jordan AS. He is the sixth generation after the founder Wilhelm Jordan.

2009

After a successful build-up of production capacity for toothbrushes in Asia, Jordan decides to sell its interest in Wisdom in England.

A new dental stick board package with new exciting designs is launched.

2010

Jordan is now organised in two divisions - Personal & Home Care and House Care.

Personal & Home Care is responsible for oral care products sold through the grocery retail trade and pharmacies, and home cleaning products sold in the grocery trade. House Care focuses on painting tools and cleaning products sold through the do-it-yourself and professional channels. Home Collection - a totally new kitchen collection with matching dishwash brush, kitchen cloth, and tea towel. Fresh Mouthrinse and Protect Fluoride Rinse have been successfully launched. Both products are without alcohol and give a longlasting fresh breath and fluoride protection.

2011

Kids toothbrushes Step by Step relaunched.

Step by Step receive the award "Award for Design Excellence." MultiAction mouth rinse is introduced. This mouthwash offers an all-in-one protection, by preventing tartar, give stronger teeth and contribute to healthier gums. Establishment of a new global range of dental floss products. All production of cleaning products on Flisa is decided to close down for moving out of Norway. The factory of Flisa is one of the world's leading dental sticks manufacturers and production of dental sticks will be continued at the factory.

2000

The Trend dishwashing brush was launched in Norway and the UK this year.

The Trend dishwashing brush was groundbreaking in several ways for Jordan, with a particular emphasis on design, colour and product quality. The production of toothbrushes moved from Oslo to the factory at Flisa.

2001

Painting tools manufacturer Hamilton Acorn Ltd in England was acquired.

Toothbrush T42 was launched, and Jordan's new main toothbrush model was a great success. T42 replaced the former main model T4 "Jordan's new long" which was launched in 1974.

2002

A successful launch of microfibre cloths was introduced.

These went on to win the company's World Wide Packaging Award and an award for Design Excellence.

2003

Until 2003, Jordan had two production sites for toothbrushes; Wisdom in the UK and the Jordan factory at Flisa.

Each of the factories had the capacity to meet the entire group-wide annual demand for toothbrushes. In this year all toothbrush production was moved from Norway to the Wisdom factory in England. However the factory at Flisa remains one of the world's leading manufacturing sites for dental sticks and also produces household brushes for the Norwegian market.

2004

All production of tooth brushes ceased in Norway and the StepByStep tooth brush range for kids was launched.

2005

The international markets experienced significantly increased competition, particularly in dental brushes with several global players establishing low-cost production facilities in the Far East.

Jordan likewise moved more of its toothbrush production moved from Wisdom to Asia in order to remain competitive.

2006

Toothbrushes Clean Between and the Jordan GO were launched this year.

2007

The Jordan Individual toothbrush was launched and quickly became Scandinavia's best-selling toothbrush.

It came in a number of different designs that gave consumers the opportunity to select their personal favourite. The new paintbrush series Basic, Perfect and Ultimate were launched with great success. Per-Arnfinn Brekke was hired as CEO for Jordan AS. He is the sixth generation after the founder Wilhelm Jordan.

2009

After a successful build-up of production capacity for toothbrushes in Asia, Jordan decides to sell its interest in Wisdom in England.

A new dental stick board package with new exciting designs is launched.

2010

Jordan is now organised in two divisions - Personal & Home Care and House Care.

Personal & Home Care is responsible for oral care products sold through the grocery retail trade and pharmacies, and home cleaning products sold in the grocery trade. House Care focuses on painting tools and cleaning products sold through the do-it-yourself and professional channels. Home Collection - a totally new kitchen collection with matching dishwash brush, kitchen cloth, and tea towel. Fresh Mouthrinse and Protect Fluoride Rinse have been successfully launched. Both products are without alcohol and give a longlasting fresh breath and fluoride protection.

2011

Kids toothbrushes Step by Step relaunched.

Step by Step receive the award "Award for Design Excellence." MultiAction mouth rinse is introduced. This mouthwash offers an all-in-one protection, by preventing tartar, give stronger teeth and contribute to healthier gums. Establishment of a new global range of dental floss products. All production of cleaning products on Flisa is decided to close down for moving out of Norway. The factory of Flisa is one of the world's leading dental sticks manufacturers and production of dental sticks will be continued at the factory.